4/25/12

Hello everyone!

I uploaded another new You Tube Video Tutorial this week on making isomalt beads with Icing Images.  The color is amazing when you suspend the edible icing sheets in isomalt.  Check it out, share, and let me know what you think!

http://www.youtube.com/watch?v=3jxQsr9QW0o&feature=context&context=C42ca39bADvjVQa1PpcFNDK0aW-x_HGAcUTJRCDEYn2a9wFr42tUI=

Coming up this weekend is the Festival of Chocolate at the UCF Arena in Tampa http://festivalofchocolate.com/ and the Florida ICES Day of Sharing in Ft. Lauderdale http://www.flices.org/ .  Great classes, demos, and cakes!  I know everything happens all in one weekend, but it’s worth it to go to both!  Friday night at the Festival of Chocolate they will have a Cocoa Couture Fashion show and all weekend Paul Joachim will be carving his magic with cake and ganache.  He is amazing to watch!  There is a great lineup of demos at the Day of Sharing.  We will be teaching Icing Images in Isomalt.  So we hope to see you this weekend!

Next week we will be at the Great American Cake Show in Westminster, MD http://greatamericancakeshow.com/  and then visiting Icing Images in Winchester, VA http://icingimages.com/.  We can’t wait to see our northern cake friends.  The show’s themes are Cinco de Mayo, Hats, and Birthday Months.   Saturday evening will be Demos and Desserts with Kathy Scott and Ashley Vicos.  Stop by our booth in the Vendor Hall and say “Hi”!

Please check our website for upcoming classes and events!

Keep Life Sweet!

Sidney

http://www.simicakes.com/

info@simicakes.com

Facebook: http://www.facebook.com/pages/Simi-Cakes-Confections/121435164568456

Twitter: @Simicakes

 

 

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4/20/12

Hi Everyone!

Today I have an interview for you that I did with Rafael Logrono of “Rafael Logrono Cake Design”.   He is a young baker, like me, who owns  a bakery  in Philadelphia, PA.  We met through twitter and recently got to meet face to face in Virginia at the National Capitol Area Cake Show where we played with sugar bubbles.  Rafael specializes in wedding cakes, but he also teaches classes in Philadelphia and beyond.  He has a great smile, great sense of humor, and creates the most beautiful cakes.  He has been featured in Cake Central Magazine and  The East Coast Bride to name a few.  I cannot wait until we meet again at the Sweet Treats Cake Competition in New Jersey in September!  Enjoy!

 

Sidney: What kind of training have you had?

Rafael: With the exception of a few hours of instruction, I am self taught.  I was (much) younger when I began showing an interest in cake designing so traveling and learning was tough.

 

 Sidney: How old were you when you first started cakes?

Rafael: I am 18 now, but I began about 6-7 years ago.  I grew more passionate about 3 years ago and took it more seriously.

 

 Sidney: What do you think are the advantages and disadvantages of being young baker?

Rafael: This is a question I get asked often!  Let’s start with the disadvantage first; when people find out my age, they think of this as a phase or a hobby for me, but once I tend to prove them wrong.  One of the advantages to this is that since I am young, I find that I am more cutting edge and can offer my clients something different than what they are accustom to.

 

Sidney: What are your personal favorite themes and colors for cakes?

Rafael: As of themes, I enjoy anything that allows to be creative.  Some of my personal favorite colors are carolina blue, olive green and raspberry red, mostly food related! I personally love wedding cakes!  Wedding cakes make me strive for perfection, making me a more disciplined person.  

 

Sidney: How did you invent your beautiful bows?

Rafael: Ha!  I bet I didn’t invent them, but they’re one of those things that you practice and make tons of, until you get them just right.

 

Sidney: What was your first amazing bow used on?

Rafael: You are flirting with my bows!  I don’t remember what cake it was used on, but I do remember it being ugly!

 

Sidney: I know you have a great support system like I do, what’s a typical day like working with your mom?  

Rafael: I have an awesome support system in my parents and would not be able to do what I do without them.  Working with my mom makes for an interesting dynamic.  The  business is under her name, so she can fire me at any time. Ha! 

 

 Sidney: You have a great sense of humor, how do you use that to your advantage in your business?

Rafael: I do?!?  I am always very kind and charming, so I guess it comes naturally to everyone.  I do use my good looks to get what I want though (there goes my sense of humor)!

 

Sidney: What means of marketing and advertising do you use?

Rafael: Marketing is so tough!  I wish I knew more about marketing and advertising before beginning the business.  You’ve probably heard this before, but social networking is amazing.  Having a website, blog, Facebook page, twitter account is very important in today’s society.  Just by a simple google search, clients and colleagues can get familiar with your work. This brings me to my second point, your work speaks for itself.  Working hard isn’t enough anymore, you have to go above and beyond since there are so many people in this industry.   

 

Sidney: What are your plans for the future?

Rafael: For the near future, I hope to teach cake designing more often, start my studies, get fit and a few other things I won’t let out the bag…  🙂

 

Sidney: You can’t always work!  What do you do in your spare time?

Rafael: Spare time?  What’s that?  In my spare time I like to work out, dance and cook.  Also, there are certain TV shows that I have to watch: Glee, Smash, Modern Family, Ellen and a few reality shows…  I am excited for the new season of Dancing with the Stars too… I am an avid fan of wrestling too, not many people know that! 

Check out Rafael’s beautiful cakes on his website at: http://www.rafaellogrono.com/

His Facebook is:  http://www.facebook.com/RafaelLogronoCakeDesign

Twitter:  @RafaelLogrono

Stay tuned for my next blog post with Video Journalist, Caroline Perez!

Keep Life Sweet!

Sidney

www.Simicakes.com

4/17/12

Hello everyone,

Just a quick note to let you know I’ve gotten a lot of requests for You Tube Video Tutorials and I finally made one!  There will be more in the future too!  Thanks for all your support!  Let me know if you have any questions on pulling sugar at info@simicakes.com.  Enjoy the video, share with everyone, and let me know what you think!

Check out my new You Tube video tutorial on Pulled Sugar/Isomalt and Making Curly Q’s! http://bit.ly/HQQUiZ

Keep Life Sweet!

Sidney

http://www.simicakes.com/

info@simicakes.com

Facebook:  http://www.facebook.com/pages/Simi-Cakes-Confections/121435164568456

Twitter:  @Simicakes