10/14/12

Simi Cakes & Confections, LLC

 

Check out our great friend and talented cake artist, Teri Tarbox.  She has made quite a few You Tube Videos on the art of working with Icing Images in a variety of methods including using isomalt to make her Icing Images bows.  http://www.youtube.com/channel/UCTetLWAAmWC7aEAqsZgpo1w?feature=results_main

They are beautiful and her easy to follow tutorials make your cake go from “Flat to Fabulous” in no time.  After you check out her 8 educational videos, you can take her class, Fantasy Fun Flowers with Premium Icing Sheets, at the Cake Decorators of Tidewater 29th Annual Cake Show in Virginia Beach on Saturday, Oct 20 from 10-12 noon.  Here is the website:  http://www.cdotcakeshow.org/2012-class-information/teri-tarbox-s-classes/

We are so excited that Teri will be hosting us in Waldorf, MD to teach our Holiday Isomalt Fun Class.  Thanks Teri and we’ll see you Nov 4th!

 

Upcoming Simi Cakes Classes-

 

Nov. 2-3-      Southbury, CT at Ladybug Cake and Candy

                    Casting, Blown Sugar and Roses, Holiday Isomalt Fun

                   http://ladybugcakeandcandy.com/3101.html

Nov. 4          Waldorf, MD Hosted by Teri Tarbox

                   Holiday Isomalt Fun

                   info@simicakes.com 

Nov. 9-10-     Belgium, Zoetjes & Toetjes

                   Demos & Vendoring

                   http://www.zoetjesentoetjes.be/Zoetjes_%26_Toetjes/Welkom.html 

Nov 16-17-18-Lelystad, Netherlands at Cake Atelier

                   Isomalt Master Classes, Holiday Isomalt Fun, Intro to Isomalt

                   http://www.cakeatelier.nl/

Dec 2            Palm Bay, FL at Simi Cakes

                   Holiday Isomalt Fun

                   info@simicakes.com

Dec8             Jacksonville, FL Hosted by Cathy David

                   Holiday Isomalt Fun

                   info@simicakes.com

Jan 12-13      Connecticut ICES  Information soon

Jan 18-19-20 Daytona Bch, FL at Florida Mini Classes

                   Classes and Vendor

                   www.awbksales.com Website will go live 10/15/12 

More Classes and Events listed soon at http://www.simicakes.com/

 

Until next time…

Keep Life Sweet,

Sidney

http://www.simicakes.com/

 

6/5/12

Simi Cakes & Confections Blog

 

Whether you are teaching or promoting your cake business, chances are you will end up in front of a live camera giving a demonstration.  When you film a food segment it presents its own set of circumstances that you have to be prepared to work with.  Like camera angles, being prepared to change cameras or stop and start again, or controlling noise and background distractions. Also, working in a studio on a green screen-don’t wear any green, blue, or metallic colors and your cake, desserts or tools can’t be in those colors either or they will disappear!  I’ve had the opportunity to film a few segments for the local Today in Brevard Lifestyles Show, one with Chris Kridler on location and three with producer and video journalist, Caroline Perez, in the studio. They both have taught me a lot.  It’s a fascinating world in video journalism and Caroline was happy to fill us in with some information and helpful tips for you when you find yourself being invited to guest on a food segment or demo on camera at your next ICES Day of Sharing.   

Caroline Perez, Producer and Video Journalist

 

Caroline produces a weekly 27-minute Lifestyle Show.  She plans the show budget, edits and/or shoots the video segments, coordinates centerpiece studio guest(s), writes scripts when needed and shoots on location or in their TV studio. 


SidneyHow did you get interested in video journalism?
Caroline-Back in early 2000s when I was going to San Francisco State University for journalism, I was studying news writing. Each student is supposed to spend at least two semesters on the student publications. I worked on the newspaper and online newspaper. Back then, we were making audio slide shows with Flash. We didn’t learn video. I didn’t learn how to shoot video until I came to FLORIDA TODAY (Newspaper). However, I do remember when I was a freshman or sophomore in high school, I interviewed my little cousin on cassette tape (remember those?). You could say I got my journalism practice early.

SidneyDid school prepare you for the real world?
Caroline-Yes and no. Yes because that’s where I learned the basics and foundation of journalism. No because technology has changed so much since 2005, when I graduated. The way we consume news affects how we produce the news products. However, there are always tools that never change and are always taught, such as ethics, reporting in a fair and unbalanced manner, how to gather facts, etc.

SidneyWhat are the pressures of producing a weekly show? And how far in advance do you shoot?
Caroline-I can shoot as much at 2-3 weeks in advance or two days before the Lifestyles show is due. The videos come from various sources (either I shoot videos, another visual journalist, possibly a freelancer or file videos). Additionally, the show host will write a script (sometimes I write it) and read it off a teleprompter. The host also does a centerpiece interview in the studio. Those interviews can be long (longer than 4 min).

It’s a lot of multitasking. The main pressure is I have to keep track of where all the videos will come from, estimate how long the video segments will be and if I come up short, figure out a way to fill the time. We generally do not have standalone videos ready on standby to be used. For the newspaper, there are wire stories that can be used to fill space. On a TV show, it needs content, so I’m constantly checking to see how much video I will have and if I need to shoot anything during the week.

SidneyIs it easier to film in the studio vs. on location so you can control your environment?
Caroline-It’s a little easier to shoot in the studio, but it takes just as long as shooting on location. Either way, I have to think about lighting, sound and making mental notes of what to film so I can edit. In a traditional studio, there is someone working controls for audio, for the cameras, several camera people at each camera and a director calling the shots. In our studio, I am often doing all those roles in one taping. Sometimes a coworker will help out and we’ll divide the duties.

SidneyYou have the opportunity to film many food segments, has anything ever gone completely wrong while filming?
Caroline-Luckily, I haven’t had any food filming mishaps (knock on wood). When you watch a cooking or food show on TV, remember there is a staff of camera people, a director calling the shots, someone to punch buttons to switch cameras on TV. When I used to film food segments on location, it was hard to make it look seamless while filming. There are things I do before filming, such as talk with the chef to know where his/her hands will be moving. So unfortunately, no funny food stories. Now our Adopt a Pet segments on the other hand …

SidneyWhat were your most complicated/hardest shoots?
Caroline-We occasionally live stream video events. Unlike TV camera people, when I stream video live, I set up my camera on my tripod, set up our laptop on my tripod, set up our internet and microphones. TV camera people can leave their tripod, whereas I am tethered to my equipment (which should be plugged in to an outlet). Even with a promise of internet, something can always go wrong with a live shoot. Also, sometimes folks tense up in the studio. It could take longer to film on location because of setting up lights, audio, the “set,” etc.

Sidney-What were a few of your most exciting/enjoyable shoots?
Caroline-I shoot video for all sections. I’m not tied to a specific beat, but I mainly shoot features. I used to shoot Metromix entertainment videos featuring restaurants and bars. People would always say, “You get to eat and drink for your job? How exciting!” We don’t do those kinds of videos anymore. Most recently, a reporter and I sailed the newest Disney ship, the Disney Fantasy last month. We went on a three night media preview cruise to the Bahamas and back. Let me tell you, the dining service was stellar and the food was amazing. The reporter even interviewed the Manager of Food Standards for Disney Cruise Line. The desserts included: Tahitian Vanilla Crème Brulee, Steamed Lemon Buttermilk Pudding with Citrus Reduction and Grand Marnier Soufflé infused with fresh Orange Zest and served with Crème Anglaise, to name a few.

 


SidneyWhat tips and tricks would you give your guests to make filming a food segment easier for you and for them?       

Caroline-One word: preparation! If there’s food that can be washed, cut, wrapped — any little thing that can be done ahead of time — it will make for a smoother filming process. You see it on morning talk shows or cooking shows all the time. The chef tells you what to do and cut to “ta-da!” there’s an example already pre-made.

A few more tips from Caroline before taping:
– Practice saying what you will say as you are demonstrating.
– Do a quick run through with the camera people so they can get an idea of where to move the camera to match you.
– In terms of taping, remember to face your actions toward the camera. For example, if you normally cut something in front of you, practice cutting it to the side (or just have it pre-made).

Thanks so much Caroline for all your helpful information.  You have an incredible artistic talent and I love your work.  You can see Caroline’s Today in Brevard Lifestyle show Mondays at 11:30 a.m., 4:30 p.m. and 10 p.m. on floridatoday.com and WBCC-TV, Brighthouse Channel 9 for Brevard residents.  You can follow Caroline and her amazing work on her Facebook Page:  http://www.facebook.com/carolineperezvisualjournalist

 

Keep Life Sweet!

Sidney

http://www.simicakes.com/